The Reception is the nerve center of the company, the first place for manifesting the corporate culture and communicating the brand image. The experience inside the building begins and ends within this space in which different flows and dynamics are concentrated.
The project intends to enhance this focal point within the complex through the following interventions:
• Replacement of the furnishings in order to give the space a more orderly and uniform look, making it more welcoming;
• Definition of a layout that facilitates and makes flows more fluid;
• Replacement of implants.
The need to standardize spaces and enhance the communication and image of the brand is also transferred to floor 5 of the building that houses the offices of the Top Management. Here the project followed the following drivers:
• The finishes of the staircase are uniformed to the dominant colors (dark gray, white, light gray);
• Introduction of a «graphic» wall welcomes the visitor at the elevator landing;
• Integration of wall units in lacquered wood to design for monitors and supports in meeting rooms;
• Introduction of glass walls on the corridor of the meeting rooms, in order to give continuity to the rooms and brighten the central corridor.
confidential
Milano
2021
preliminary, definitive, executive project, WS for architecture, structures and systems. coordination of safety, fire prevention, fittings and furnishings